Tom Chen is a man with a mission: He wants to improve the vaginal muscles of women via video games.
Chen is a Beijing-based physicist and game designer who will release something called the SKEA -- which is short for "Smart Kegel Exercise Aid" -- later this month.
The SKEA fits into a woman's vagina and allows her to play video games hands-free just by tightening her kegel muscles, the pelvic floor muscles that support the uterus, bladder, small intestine and rectum.
In a Kickstarter video explaining the project, Chen said the SKEA was inspired by his wife's urinary problems.
"Pelvic floor-related diseases are very common, affecting half of all [women]. My wife got it after giving birth," he said on the video. "When she found herself unable to control her piss, she was really pissed off."
The prototype game for the SKEA is called "Alice In Continent," where players help Alice dodge obstacles by clenching their vagina. The contractions send signals to the control that go to the game.
One tester told Wired.co.uk the vagina video game was like "like playing Temple Run with Fitbit. Just that I don't use fingers but use my pelvic muscles!"
This past summer, Chen raised $52,021 via Kickstarter and will be shipping out the products to buyers later this month.
Although the SKEA is designed strictly for women, Chen's company is not leaving men holding their bags.
Linkcube also makes a male sex toy called Mars Gods Of War, a vibrating device that can be controlled remotely by the man's partner.